Voice of Darkness

Living in a world full of information, every day we pass through streams of debris and peel. Biologically driven by a mechanism needs. If a person really needs something, he comes to the search for the desired object, goods or services. Our ability, in turn, are responsible for our needs. For example: the cultural needs are not typical for people who do not meet the needs for survival, protection, socialization and love. It is if we consider the need for a classic Maslow pyramid.

What do the sources of information, which is filled with an abundance of this world? Their main task - to form requirement. The basic mechanism - playing on the fears of man. For example, take the girl, who was born in a really rich family. She did not know financial problems as a child, I have successfully married the guy from the same class, and continues to lead the life of a rich, socialite. Walk into any clothing store, she immediately falls under the scope of that seller consultant. One of the basic formulations of sellers of consultants is "this thing is beautiful, but is too expensive, so let me show you the other." This phrase calls out to a man of pride and a desire to assert itself. But the really rich girl (or woman) do not care about self-affirmation in the eyes of the consultant. She knows what can and what can not. And choose the one thing that she really likes.

But the man from a poor family, who then sought the blood of at least some growth and development, not endure such treatment. Spite seller he buys this thing, even if it is not necessary to him. He will satisfy your need for demonstration status, and more to him this subject will not be necessary.

Such extensive detailed example demonstrates how almost any advertising. Advertising should cause fear and then to give a solution and a way out. If you start to feel that you are settled anxiety, uncertainty, panic or fear, you know - you frankly trying to manipulate. Only intimidating person, you can throw him a collar that captivates his mind.

Fear not seem so steep, fear of looking backward fashion, fear stand in the negative side common to all, in one way or another.

If you really are successful - you have no reason to prove this environment. It is quite another thing if the markers of success are underdeveloped or absent. Then there is a good chance that it is the purpose of you campaigns.

Save from promotion and advertising can be. Harder - directly oppose them.